History

1986 – Foundation year of “Fábrica de Confecções Maria Fernanda Oliveira Maia Serra” company. At the beginning, the company had only eight employees and an area of 91m2. The main activity was the production of men, women and child’s wear, whose destination was exclusively to the national market.

1990 – Start of production for the community union market on a subcontract basis.

1995 – Changing of the name from “Fábrica de Confecções Maria Fernanda Oliveira Maia Serra” to “Confecções Serra, Lda.”. The company continued to work at the same place and with the same workers.

1996 – 1st fase of the company’s development: increase of the production area from 91m2 to 160m2, now employing 29 workers

1998 – 2nd fase of the company’s development: change to Muro, to a warehouse with 1100m2 and increase of the number of workers to 35.

2000 – Commercialization of promotional brands (such as B&C, American Flag) as part of the company strategy as well as the exclusive representation of “Adolphe Lafont” (professional garment) and “Vincit” (children wear) brands.

2003 – Company restructuring by the creation of “Tapa Costuras - Produção e Comércio de Vestuário, Lda.” that became in charge of production, whereas “Confecções Serra, Lda.” became centered in the commercial department.

2004 – Change of facilities to Castelo da Maia.2006 - Creation of the casualwear brand Lemonjack.

2009 – Change of company name from “Confecções Serra, Lda” to “Brandbias – Business Solutions”. This new name was chosen because it was more suitable and appealing to the commercial area. The internacionalization became a reality: 90% of the sales had the European Union and other countries as destination. The other 10% were destined to the national market.2009 - Creation of the sportswear brand Sports Friend.

2011 - Commemoration of the BrandBias 25th anniversary.

2013 - Participation (as exhibitor) in the international trade fair ISPO MUNICH and MODTISSIMO (Porto).

2013 - Commemoration of the Tapa Costuras' 10th anniversary.

2014 - Participation (as exhibitor) in the international trade fair ISPO MUNICH and MODTISSIMO (Porto).

2016 - Participation (as exhibitor) in the MODTISSIMO (Porto - Francisco Sá Carneiro Airport); 2016 - Commemoration of the BrandBias 30th anniversary and 10th anniversary of Lemonjack.